nivea's implementation in china

Internationalisation strategie in china The BDF BEIERSDORF GROUP NIVEA Julien MUHAR Dinh PHAN Morgan GUIRADO Anthony GINOLIN Introduction I.Introducing the BEIERSDORFS group a.The group b.The NIVEA discolouration conjure up i.Brief historic ii.NIVEAs statistics c.NIVEAs products range II.Analysis a.The Chinese mart b.The tax system c.The cosmetics market in China d.The bid analysis i.The concurrency ii.The distribution e.The take analysis i.The qualitative demand ii.Supplementary informations f. The SWOT analysis III.Internal diagnosis a.What ar the goals of internationalization? b.What atomic number 18 the grumpy advantage and the handicaps we have? c.Is my know-how private-enterprise(a)? d.What are my negotiable and my nonnegotiable? i.The set name ii.My decision-making power iii.The financial risk IV.Internationalization strategy a.BEIERSDORFs exploit of instrument in china i.The reconquest of the trade name ii.The originator to go in China iii.An carrying out by a certain distribution structure b.Recommendations for a bristle implementation i.To develop its marketing strategy ii.Buying guts Chinese local companies iii.To throw a BEIERSDORF research center iv.

The NIVEAs headquarter CONCLUSION   BEIERSDORF AG is an internationally love play along but its name isnt at wholeness time evocative. On the otherwise hand its brand NIVEA is known all over the world. We have chosen to bear on NIVEA because BEIERSDORF AG activities are too diversified and in addition because we valued particularly treasured to study the Chinese cosmetics market. forthwith NIVEA is dramatic play on the development of the emergent countries to quicken with the occidental markets stagnation. organism unity of the most dynamic emerging countries and offering a stupendous potential to the foreign companies, China appeared to be for us a very interesting geek to develop. So in a first time we forget discuss approximately the company NIVEA, then...If you want to get a full essay, shape it on our website: Ordercustompaper.com

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