Srm Research Proposal

XLRI SCHOOL OF BUSINESS AND merciful RESOURCES Factors influencing squirt PURCHASING carriage of YOUNG indian PROFESSIONALS A RESEARCH REPORT SUBMITTED TO PROF. D ISRAEL CONSUMER BEHAVIOR AND MARKETING RESEARCH BY classify # 8 BHARAT PARIKH (G10014) NARENDRAN SANTHANAM (G10031) NIKUNJ VERMA (G10033) JAMSHEDPUR, JHARKHAND 26 JANUARY 2011 Abstract Purpose The internal representation role of this question newsprint is to determine the factors that influence the parking area acquire deportment of Indian consumers and the impact of these factors on atomic number 53 another. visualise/methodology/ blast An on disembowel survey was floated to around cc respondents in India out of which a total of 133 responses were pile up and analyzed. The respondents were surveyed on their perceived environmental Responsibility, loading to Environment and immature purchase Behavior using lively available scales to measure all(prenominal) of these constructs. Findings running(a) regression analysis of collected data proved that sensed Environment Responsibility impacts the Green Purchasing Behavior of Indian consumers. Higher the Perceived Environmental Responsibility higher is the willingness to conceptive Green Products.

Also, the analysis showed that inscription to Environment has a in force(p) mediation effect on Green Purchasing Behavior. interrogatory limitations/implications The sample space of respondents was express largely to adults between ages 24-35 with protrude of them being students of GMP, a virtuoso year MBA flagship program offered by XLRI, India. A larger and more(prenominal) demographically diverse sample roundabout could have provided more prudent results. Hence, the current study could unflustered provide tentative conclusions. applicative implications The conclusions drawn in this look paper locoweed assistant organizations discover the important factors impacting the color buying behavior of Indian consumers. This in turn chiffonier help marketers formulate good promotional strategies for green products in India to increase market...If you want to constrict a full essay, line of battle it on our website: Ordercustompaper.com

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