Economic For Business

NameCourseInstructor s Name25 May 2010Woolworths restrict Market AnalysisIntroductionWoolworths limited is one of Australia s largest quite a little up supermarkets . It famously known as Woolies in Australia part in Victoria it operates as Safeway . Woolworths limited was established in the middle 1920s (Hoover s 56 . The first chain instal started its trading trading operations in Imperial colonnade in Sydney . The supermarket also operates in New Zealand . The chain stores are a leader in food and take remote liquor retail in addition to being the largest poker machine and hotel machine street girl in Australia (Dun Bradstreet marketing Pty 24 . The supermarkets are found entirely over Australia with about(predicate) 777 branches operating under different flaw names such(prenominal) as Woolworths supermarkets , B ig W , creature Smith electronics , dickhead Smith PowerHouse , Woolworths Liquor , Tandy Caltex /Safeway , Caltex /Woolworths , Safeway liquor , Dan Murphy s and BWS (Woolworths Limited 2010 .

The company has been committed throughout its operations to serving its customers to the scoop up of its ability . This has enabled it to retain its customer swinish and even add-on itPricing power and policiesIt is approximated that Woolworths and Coles supermarkets own up to 58 of the market in Australia . Thus these companies enjoy economy of scales while buying goods . This payoff gives them pricing power over small stores , t hat is , they can unflustered lower their p! rices and still earn goodly profits as opposed to smaller stores (Woolworths Limited 2010 . In addition Woolworths operates more one stop stores . This gives it ability to sell...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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