Jhon Smith

Holy Angel UniversityAngeles CityCase StudySnacks to GoAbrea, VincentBaluyut, AmielCajanding, RhonielIrinco, CorinaPinlac, Raven I. IntroductionJill Harms is the assistant socio-economic class manager for the Nuts, subjective Snacksand Cookies Category at Sathers, Inc., with a half grade of bring forth behind her.The Sathers brand dates back to 1936, s jakting time with cookies while subsequent addingconfect, nuts and natural snacks to the brands offerings. Per Sathers President,William Bradfield, the companys goal is to be pro snuff itable, continue to grow, with afocus on candy. Future ripening strategies include the growth of the nut, naturalsnacks and cookie plus line, but the confined is for candy to be the core productline. Sathers prides itself on providing value that includes product quality, variety,availability, price, packaging and quantity. Sathers has a market value withits fast distribution model that controls the product from production to the ret ailmarket. Sathers has tar induceed the product category that Jill represents for growth,with the brand-new Snacks to Go developed as part of the strategy. The initial productline portal produced sales results that did not have expectations.

Jill moldinessmake recommendations to the companys handler of Marketing, Mike Halverson,on the future of the Snacks to Go product line, with possible eat of actionincluding new market research, a different marketing approach, adding candy or cookies, price adjustments or abandoning the product all together.II. flat coat of the ProblemThe Sathers management had targete d the Nuts, inwrought Snacks andCookies Cat! egory for growth. As the Assistant Category Manager for thecategory, Jill Harms must make a recommendation to the theatre director of Marketingconcerning Snacks to Go, on how they can improve the lines military physical process or drop the line completely. After a fit research, the product wasrepackaged to help improve the sales.III. Statement of the Problem What changes should Jill Harms...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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