Dutch Economic, Social and Technological Environments

2.1 sparing Environment\n2.1.1 Economic surroundings definition\nThe parsimony pertains to the income, expenditures and resources that affect the cost of zip a backup or household, such as, GDP, labor repulse and unemployment tempo (Kerin, 2008, p74).\n\n2.1.2. Economic purlieu facts and impacts\nNetherlands is a small, wealthy transaction nation. With the social shade facts in Netherlands, the nation GDP is ranked 23rd at buying power parity. Households income is at an honest of 45,820 Euros (EUR). There are approximately 2.5% household got lowest income and with 10% mellowest is around 22.9% in the upstanding commonwealth (Central learning Agency, 2012). Therefore, instead of targeting all the market, Australia should focus on those 22.9% high income people (3.08 billion people) to direct their market activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it decreased 0.3% (Central Intelligence Agency, 2012).\ nWith this fact, the people got job in Netherlands more than before in like manner the average of the income pass on increase. It give have certain expending power and for Australia business got chances to execute the market in Netherlands that will make the profit. Furthermore, Australia business inescapably to think about the high foreign exchange for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, of necessity to think about the footing that with the high exchange to Australia dollar.\n\n2.2 tender agriculture\n2.2.1 Social culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnical group, language and its value. Changes in these forces stop have a hammy impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is indispensable for the business that develops in a foreign country. Australia ha...