Essay --

THE JULIA GABRIEL ONLINE MEDIA BRAND VOICEOur brand voice captures our unique personality and percentages it with the world. It distinguishes us from the others and informs them of constantlyything we do, everything we write and everything we say. Its how our audiences hear us and how they remember us, and its how we sh argon our bold vision for the future. Good communication is more than what we say its how we say it. While having an online social media presence is exciting, we need to remember that whichever computer programme we engage our audiences on, it becomes a brand media storefront that is open 24 hours a day, 7 days a week. This constant connectivity makes it more important than ever for us maintain brand standards on social networks, as strong as all forms of digital marketing.We need to remember that while interacting in social networks shag provide efficient channels to communicate the uniqueness, place and personality of our brand to a very specific audience, the re are expectations and responsibilities that Julia Gabriel Centres need to be aware of, to ensure that our brand is protected. The same conside rations that befool to our messaging and communications in conventional media still apply in the online social media space. This means engaging our target audience with a tenacious brand experience and messaging, that is not only in the right context, yet also communicated with the intended voice, look and feel that is consistent with our brand identity. assimilate fun, but be smart. Use sound judgment and common sense, hang to the Companys value, and the same Company policies that you follow in the offline world. canonical SOCIAL MEDIA GUIDELINES (FACEBOOK ORIENTED) Responsible EngagementWhile JGE is still exploring social ... ...nd when needful to maintain conversations.Brainstorm ideas across Centres to decide on appropriate elaborateness approaches that can be taken out across all the markets detainment regular meetings intern ally to discuss bi-monthly content plans where new ideas on contests, and activities can be shared and discussedHave an online content approval process in place, particularly for major campaigns such as competitions and promotions to align activities with the brand values and positioning Consider agreeing on a planned content ratio of 60% centralised and 40% localised content for a equilibrium of consistency and spontaneity. Countless conversations take place online every day, and we want our Centres, who are our brand ambassadors, to join those conversations, represent our brand well, and share the optimistic and verificatory spirit of the JGE group of companies.