Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For look boutique Marketing EssayThe bouquet dress shops mission result be bestow holistic therapy intercession to wellness c ar professionals in and around the Paphos theatre in Cyprus. The therapeutic high society lead origin alone toldy provide ar flavortherapy and Reflexology treatments. The feeling dress shop go forth present a professional two-baser and manner when carrying out a complementary color and preference treatments. E reallything we do is co-ordinated to all the relegates of our lives.The feel dress shop responsibleness is that when treating a persevering or customer, we be entering a relationship with her and we want to concord and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small vexation holds a wellness parcel out professional who provides better form to restore wellness using reflexology technique and of the essence(p) oils.Our higher goals argon health and preventative. We fil l-in the patient to be more(prenominal) open to their possibility of change and utilize them staying power and courage to see the healing process through to its conclusion. The adduce of the attach to is aroma boutique which has been checked and no some other trading is present with the same promise in Cyprus.The tone boutique volition be awaited to generate _________ per annum of disdain income. The fussy treatments testament be priced at an average of ____ for an hour and a half with consultation dust and afterc be advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The tote up of money leave alone achieve to make a advantageous and independent comp some(prenominal).The workforce leave alone seize of yet one just aboutbody and they entrust operate as a repair- dealer from a privately manor hall hotel.Business OpportunityTheodora Polydorou ordain open the small high society with the name olfactory sensation boutique in Paphos, Cyprus. Theodora will begin trading in kinfolk 2013 and will propound service which supply Complementary and utility(a) treatment much(prenominal)(prenominal) as fragrancytherapy and Reflexology. This wise and small business looted by a cur acceptly qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs atomic number 18 very filtrateful.Many professionals experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medical specialty for a non-clinical c atomic number 18er, or perhaps even leave the healthcare sedulousness altogether (www.healthcareersabout.com ). Considerable research has been devoted to job strain among opposite groups of health professionals. Mean stress scores on the HPSI were signifi abidetly div erse for all three professions, with nurses reporting the greatest direct of stress. Frequency of delineation to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, legion(predicate) health professionals get down provided numerous ideas for relieving stress and preventing burn-out.All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of business the UKCC Guidelines for Professional Practice in 1996 (p.8) state Accountability is an integral part of professional practice, as in the course of practice. The service supply by Aroma dress shop will advantage clients by relief stress level and improve the condition of the mind giving some proceeds to the behavior of a psyche.Therapists must be devoted to the Code of fill of their Professional Organization. Therapists should not give a medical diagnosis or promoting the sale of goods. Consequently, the personal information and details of clients will let to unbroken safety. All communication between the patient and the therapist is confidential.Issues of safety and attempt for the therapist when operative alone are of increasing importance (A. left and H. Marquardt, 2000). A number of areas of potential vulnerability should be dispenseed forrader beginning practice, in order to minimize it not eliminate such as risks.Customers will be interested in Aroma dress shop beca expenditure it promotes health and safety treatments. The treatments encourage relaxation and this must be seen as a major benefit on the road to good health and maintenance (Renee Tanne, 2003).Aroma boutique will crap Aromatherapy treatments using essential oils and Reflexology treatments. command carrefour asylum Regulations and register to regulating body of the IFPA (International fusion of Professional Aromatherapists) and IFR (International fusion of Reflexology) will be implyd. There is a advanced command around health and Safety. This new edict includes recent amendments to adventure investigation techniques, bite and hazardous substance legislation.According to the Reflexology standstill of Canada defines that reflexology is a natural healing art based on the principle that at that place are reflexes in the feet, hands and ears and their referral areas at bottom zone related areas, which exemplify to every part, gland and organ of the body. It encourages the digestive system, summation the circulation, reduce stress and promote good health and well-being.The vision for the future of this small business is that it will be efficacious and favorable within one year. Therefore, the clients will be delight with their treatments. The services of Aroma boutique will exsert full Aromatherapy massage with essential oils and full Reflexology treatments with natural creams. The benefit of the company is that relieving stress, depression an d habitually it sharpen psychological and physical well-being. Customers will be happed in the Aroma Boutique as it provides enjoyable with special cognition of health care professional.The health benefit of Aromatherapy is that provide healing of twain the mind and the body. Most are used in blends with others essential oils to crap a specific result, such as soothing, anxiety, stress, easing nausea or relieving headaches. For instance, Lavender essential oil benefits are relieve pain, remove anxious tension, enhance blood circulation and treat respiratory problems.1.3 Management team and personnel officeThe workforce will handle of only one person and they will operate as a repair- monger from a privately residence hotel. Aroma Boutique includes Aromatherapy and Reflexology treatments and it promotes natural creams, applications programme, essential oils and candles. In the geographical area of company there are already services that promote Complementary Therapies in Pap hos. The rent of the company is about 800 per month, which is includes electricity, gas and water. The salary will be considered in around 800 per month and ____ per year. The salary will be development when the outgoings and profit drop-off. ______________________________________________________________________________________________________________________OperationsThe Aroma Boutique will be set in a private residence hotel property, in a specific treatment room. The workforce will comprehend of only one person and they will operate as a sole-trader. The benefits of this location will be that the hotel is on the beach, within walking distance from Paphos Harbour and 1 Km from the town centre of Paphos (www.hotelclub.com ). Moreover, the benefit of the business will be that the rent of the hotel includes electricity, water and gas. However, the disadvantage of the business is that the sole trader has the personal responsibility of payments, insurances, bills, clearing and plan ning permissions of the Aroma Boutique business.The operations of Aroma Boutique include legislation around health and Safety Association of Cyprus, Health and Safety (First Aid) Regulations 1981 and Consumer Protection Act 1973. In addition, Aroma Boutique will be registered to regulating body of the IFPA (International Federation of Professional Aromatherapists) , IFR (International Federation of Reflexology) and General and Product Safety Regulations.The Social Insurances of Cyprus applied to all workers such as employees and egotism-employees. The insurance are fire alarms, security alarm and Health Insurances that include Hospital and employees insurances.The Social Network will be undeniable in this business for keeping financial data sheets, confidential client records, website of advertisement, communications with clients, searching and online bills. The information of clients will be kept in safety place for confidentiality and additional support.Basic Financial Forecas tsThe workforce will comprehend of only one person and they will operate as a sole trader from privately residence hotel.In terms of accounting, the sole trader will need to submit an annual self sound judgement form to HMRC (HM Revenue and Customs), registered as self0employed, and keep accurate and up-to-date records of all business transactions and accounts. Moreover, self employed raft are unresistant for class to NI contributions (currently 2.40 per week 2010/11 measure Year). Corporation Tax is essentially a tax on a sole trader companys profits. The sole trader doesnt usually need to register for VAT (Value Added Tax) until the self employed turnover reaches a certain limit in any 12 months. The VAT is currently 70 000.Capitan Investment for Aroma Boutique business is 5000. The sale trader can see five clients per twenty-four hours. In result self employed can pass 70-75 clients per year and 360 treatments per year. Aroma Boutique will open for 5 days per week, peculi ar(prenominal)ly on Monday until on Friday. Six clients a day should be a uttermost to ensure the therapists is not overworked and that the clients get a good treatment. Take a minimum of xv minutes break between each client (Renne Tanner, 2003). Aroma Boutique will open from 830pm to 730am with 7 repeat breaks.Sales5% disregard for source contact.10% discount for second contact.50% discount for half a dozenth to twelfth contact.If you pay starting 8 treatments, you will have 20% discount with free nervus facialis cream for women or free body cream for men.If you pay origin-class honours degree 6 treatments, you will have 10% discount.For Student/ Family members/ older mess will have 10% discount with one free treatment.For Christmas, easterly and specific holidays gifts are available.The revenues of company are gained from the sales of oils, creams and candles that are supplies by the company and the payment of treatments by clients. The amount of money that is acquired from the revenues of company are 3000.The cost of sales is 300 for the first month associated with the above.The Fixed be includes rent which is 600, salary which is 1000, advertising which is 200, a delivery van disbursal which is 50, interest of loan which is 200 and bills which is 200.The Overheads includes Office Furniture which is 3000, insurance which is 200, equipments which is 800, laptop and printer which are 900 and licenses which is 100.The equipments of Aroma Boutique are bed, couch bustle about placed on the trolley and couch, chair or stool, towels, sheet and other cover, pillows, clean gown for the client, uniform for the therapist and a blanket in case the client becomes cold. Moreover, bolster or rolled up towels, CD player, client consultation form and pen. Therefore, the trolley should contain the following items which are essential oils, carrier oils, bowls for clients jewelry and cotton wool, antiseptic wipes and tissues. The sole trader will buy her essenti al and carrier oils from Essential petroleum Online Ltd (http//www.essentialoilsonline.co.uk/). Also, the sole trader will buy her bed, trolley, couch roll, chair or stool and uniform from the website of the EBAY (http//shop.ebay.co.uk/?_from=R40_trksid=m570_nkw=MASSAGE+TABLE).Clean and fresh cotton sheets, towels or paper towels are used to cover the bed and must be changed regularly. Clean cotton or paper towel is also needed to place under the feet of each patient. It believed that 1000ml of carrier oils will need to be bought and10 rolls of couch roll will need to be bought every six months.The general Licences and permission of Aroma Boutique business are general business reserve, a sales permit, a professional licence, a fare service permit, a child care licence, a sign permit and client permit.The Social Insurance Scheme of Cyprus applies to all workers (employed and self employed). In the case of self employed person, the contribution is 16.9% on the insurance income of th e person concerned. A self-employed person is liable to pay contributions for each contributions week in which he/she has worked. For example, fire alarm insurance, for security alarm (CTV), health insurance that include hospital and employees insurances. The costs of the insurances will be 200.This company will have contact with clients due to the facts that legislation will have for their protection such as Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). The Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing.Section 22.1 Marketing StrategyThe process of developing a strategic marketing plan helps insure that all tactical marketing programs suppo rt the Aroma Boutiques goals and objectives, as well as convey a consistent mental object to customers. The Marketing Strategy for the Aroma Boutique will be strong and supportive to cover the particular needs of customers. The Marketing Strategy includes pestle and SWOT analysis to be cropive. A SWOT analysis should be attend after the PESTLE analysis, as the external environment impacts on the strengths, weaknesses, opportunities and treats that the business faces. PESTLE analyses are the Political, Economical, Sociological, scientific, Legal and Environmental factors of Aroma Boutique plan.Political factorsThe integration of Complementary Therapies into health care practitioners is current political factor. Australian General Practitioners (GPs) tell that esoteric therapies such as spiritual healing, aromatherapy and reflexology seem to be relatively safe and ineffective. In addition, GPs give tongue to that the risks of Complementary Therapies were seem to mainly work up from incorrect, inadequate or delayed diagnosis and interactions between Complementary Medications and pharmaceuticals (Journal of substitute and Complementary Medicine, 2005). This is harmful research for Complementary Therapy. However, as we know, there is missing evidence from these therapies. There is a need to provide funding for gain ground research from Complementary therapies.Economical factorsThe financial difficulty it would have a negative effect of the reapings that Aroma Boutique provided. The quality, quantity and the price of products will be regularly ascertained by the sole trader of Aroma Boutique. Consequence, it will support team like NHS (National Health Service) that will increase the clients of company. However, Cyprus doesnt support the National Health Service (NHS) because of the finance. Finance minister of Cyprus Charilaos Stavrakis said Final decisions should already have been made and the finances should have been take as a result we promote the NHS (www.cyprus-mail.com).Sociological factorsThe social side against work and lifestyle has been seems to be very stressful. People want more and more in their life as a result, people are working longer hours. People using Complementary therapy will be less stressful and tired. People respecting and arouse in Complementary and Alternative Medicine, so they respect our job. Aroma Boutique is attractive place with honorable environment that people can enjoy it.Technological factorsDevelop of engineering science will affect the Aroma Boutique because of the wed advertising. With Facebook page, Aroma Boutique will communicate with clients and will be selling more products. Customers will be informed of special events such as Christmas, and they will be interested to enjoy it. These aids can be very effective for the company.Legal factorsLegal aspects that would be allowable in the operations of the Aroma Boutique are legislation around Health and Safety Association of Cyprus, incl uding Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. Therefore, legislation about clients protection is Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Future legislation about Health and Safety will be change. This new legislation is designed to keep busy health and safety beside. The current course includes recent amendments to accident investigation techniques, fire and hazardous substance legislation (www.reedlearning.co.uk). Thus, the clients will trust and support the Aroma Boutique.Environmental factorsAroma Boutique will have interesting environment with attractive decoration. It is on the beach, within walking distance from Paphos contain and 1 Km from the centre of Paphos (www.hotelclub.com). Customers will be relaxed with the beautiful view of Aroma Boutique. The EU has some of the highest environment standards in the world, developed over decades to address a wide range of issues. Total the main priorities are recycling, combating mode change, reducing health problems from pollution and using natural resources more responsibly(www.europa.eu). This legislation is promote a more efficient and accelerated process for healing environment.SWOT analysis of external and internal impacts on the strengths, weaknesses, opportunities and threats that Aroma Boutique faces.StrengthsAroma Boutique provides new natural products such as candles, lotion cream, essential oils and fragrance oil. These specific products will interest the clients with guaranteed high level of quality. Patients will be worry less about their condition after receiving treatment in Aroma Boutique. The aroma of natural essential oils stimulates the thought to trigger a reaction. Aromatherapy stimulates the immune system, strengthens resistance to disease and helps to combat infections. It can alleviate headaches and helps to deal with variant emotions, such as anxiety, stress and depression.The sole practitioner has high level qualification with a BSc (Hons) Complementary Therapies and divert knowledge of Aromatherapy and Reflexology. The Aroma Boutique will be operated by a sole trader, as a result, there will not have to deal with any internal issues.WeaknessesMany people would find it very stressful to be dependent on constantly finding work, preferably than to be on regular salary (Hinks, 2000). These external factors will have an effect on the business because the sole trader will be stressful in her work. On the other hard, competitors has more experiences than the sole traders because they working for many years. The new business has no previous experiences of running a business. If the products works, people will buy it. By doing your homework and researching the efficacy of your product you will hav e the facts readily available to interested customers (Hinks, 2000).OpportunitiesThere is a growing area of possibilities of employment as complementary therapies grow in status and acceptance (Hinks, 2000). More clients will be visit the Aroma Boutique because it helps relieve health problems and improve the quality of life. Events health care organizer of Cyprus Victoria Costantinou said We have many more therapists financial support in Paphos now. We have aromatherapists, osteopaths, and numerous health professionals in the district. The Complementary Therapy in Paphos has increase and the Aroma Boutique will have many interesting clients. Aroma Boutique shows the benefits of aromatherapy, while clients are getting paid without having to elapse a penny. People will be interesting to invest in Aroma Boutique business in order to expand. The products will have the ability to become more popular because of technological developments. Facebook page and telecommunicate will be conn ecting the business and other therapists as well as health care practitioners.ThreatsSome practitioners have not helped the general understand of Complementary Therapies by offering methods of treatments that are unreliable (Hinks, 2000). As a result the business will assure potential clients that the therapy has an objective credibility. Technological improvement could be regarded as a threat, like the manage chair, which could glom Aroma Boutique clients.2.2 Marketing ObjectivesSmart objective is a demeanor of evaluate the objectives or ambition of a company including measurable, specific, achievable, time and vivid goals.Sole trader uses strong Marketing to build the business awareness. Networking and Connecting within sole trader community are important to get new clients in Aroma Boutique Company.The objective is specific, if the business will have 5 clients per week for the first months. The business is achievable as it only needs 2-3 new clients a week. Take a minimum of fifteen minutes break between each client. Six clients a day should be the maximum to ensure the therapist is not overworked and that the clients get a good treatment. (Renee Tanner, 2003)The realistic goals of marketing objectives are that Aroma Boutique will give to the clients free items when clients spend above a specified amount of treatment. Free offers help with the buying decision and increase sales of business.The objectives are achievable as the sole trader knows what makes Aroma Boutique different from competitors. During a year, sole trader will analyze her competitors strengths and weaknesses. For instance, Aroma Boutique is increasingly offering unique products to differentiable themselves from the common facials and body treatments.2.3 murderMarketing TacticsThe Marketing Tactics of Aroma Boutique includes 4 Ps which are product, price, place and promotion.ProductAroma Boutique having a great product as a result people loves oils so much that they buy them again and again and tell their friends. Aroma Boutique product are cream lotions, candle, essential oils and fragrance oils. Sole trader will ask for suggestions and honest feedback due the fact that it will decrease the quality of product.PriceFull body aromatherapy massage 50 seventh cranial nerve/Indian massage 20 1st treatmentUrgent accusation Routine Reflexology 308 treatments in Aromatherapy 4206 treatments in Aromatherapy 3708 treatments in Reflexology 3006 treatments in Reflexology 240The prices maybe will be decrease in few years.PlaceThe workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. The name of hotel is Alexander the Great. It is located on the South-Western side of the isle of Cyprus. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the town centre of Paphos (www.hotelclub.com)PromotionThey are sporty online advertising methods that customers will be attracted such as Facebook page . Moreover, Aroma Boutique will find cheap shipping and delivery services for their product such as Akis Express Ltd. Clients can see our advertising in labels in busy road in Paphos. The promotional materials will include leaflet in beauty shop or in obtain centre. Supporting friends will have our leaflet in their shops such as accessories shops, gym, hairstyling and perfume shops.Sales5% discount for first contact.10% discount for second contact.50% discount for sixth to twelfth contact.If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men.If you pay first 6 treatments, you will have 10% discount.For Student/ Family members/ older people will have 10% discount with one free treatment.For Christmas, east wind and specific holidays gifts are available.ProspectingKeep sending message to the clients when Aroma Boutique has events and new products. Aroma Boutique will contact with clients every weekend because most people need to see and hear a message three to seven times before they will buy the product. Aroma Boutique will be celebrate particular dates of the year with special gifts and offers, for example Christmas, Easter and specific holidays. Therefore, perhaps the best place to start an aromatherapy and reflexology business is selling in festivals, trade shows and markets.Effective Marketing imagine for some low-cost ways that sole trader can enhance the perceived value of Aroma Boutiques product or service. Consequently, sales and make profit margin go up. Sole trader should not blow out money in her business. For instance, sole trader calculates impact of the advertising and use only one telephone number for waste money.Benefit plyThe natural products will be made by the sole trader of the business. The natural products help people with dry, sensitive and damaged skin such as lotion and bath cream. Natural skin care products are the safest and the most effective means to maintain the go od health of clients skin. transformationThe advertising is magnetic so that is will attract peoples attention. The colours are interesting and associated with essential oil bottle logo. The colours of website design are similar to those of the advertising that will promote the marketing of Aroma Boutique. The pictures of advertising and web site associated with essential oil, natural products and massage.TimescalesThe Aroma Boutique will be open in September 2013. The tasks will be controlled by Theodora Polydorou, the sole-trader and will be placed in timetable.The key tasks have been nonionised in order of implementationAkis Express Ltd instauration websiteAdvert in leafletThe calculation for these breaks down asAkis express Ltd 50Design website 150Advert in leaflet 50_______________ Total 250The timeline of these tasks will be as followsAkis express Ltd delivers leaflet and product on fifth SeptemberDesign website set up on 10th SeptemberAdvert in leaflet will be prepare on 11t h September