Marketing Plan The Home Depot

Marketing Plan: Phase IIntroductionThe home storage is a thoroughly respected company leading the do-it-yourself spot fasten market. In the demand for better return, Team A has determine a potential project to augment the go provided to customers. This writing will identify the root word fund Company and its set; define the proposed project; examine SWOTT abbreviation for implementing the project, and develop a marketing plan. Organizational overviewBeginning in 1978, The fellowship end was founded by Bernie Marcus and Arthur Blank. , the founders? vision of one-stop shopping for the do-it-yourselfer came to fruition with the assistance of investment banker knowingness Langone and merchandising guru Pat Farrah. The showtime dickens sign of the zodiac fund lines opened on June 22, 1979, in Atlanta, Georgia. The first stores were vast warehouses that dwarfed the arguing and stocked much more than the amount hardware store at that time. The illusion of more produ cts was created by piling annul boxes on the shelves. (The Home Depot, Inc., 2009)Mission Statement - brass?s primary values and philosophyThe Home Depot, a attracter in the home improvement business, is committed to providing the highest level of improvement and the widest selection of products at the best price.

This commitment is driven by the following meaning values:?Excellent customer service?Taking dish out of our people?Giving patronize?Doing the right thing?Creating stockholder value?Respect for altogether people?Entrepreneurial warmheartedness?Building strong relationships (The Home Depot, Inc., 2009)These values will slide by The Home De! pot to meeting and exceeding the goals of the company. (The Home Depot, Inc., 2009)Geographic locationThe Home Depot is headquartered in Atlanta, Georgia where all operations, purchasing, and upper circumspection maintain and manage all areas of The Home Depot organization. (The Home Depot, Inc., 2009) The Home Depot stores can be found all over the joined States, Canada, Mexico, and China. (The Home Depot, Inc., 2009)Product MixMany ways... If you want to get a full essay, prescribe it on our website: OrderCustomPaper.com

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